Entertainment

MSNBC Fires Employee Who Taunted Conservatives Over Biracial Cheerios Ad

| by Jonathan Wolfe

Yesterday we told you about MSNBC’s tweet taunting conservatives over Cheerios upcoming Super Bowl ad featuring a biracial family.

The tweet read “Maybe the rightwing will hate it, but everyone else will go awww: the adorable new #Cheerios ad w/biracial family."

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The tweet was eventually removed by MSNBC, but not before conservative readers saw and reacted to it. Conservative personality Michelle Malkin encouraged conservatives on Twitter to post pictures of their interracial families with the hashtag #MyRightWingBiracialFamily. Thousands of users took Malkin up on the idea.

Today, MSNBC president Phil Griffin told The Hollywood Reporter that the employee who posted the tweet has been fired. He called the tweet “outrageous and unacceptable.”

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“We immediately acknowledged that it was offensive and wrong, apologized, and deleted it," the statement continued. "We have dismissed the person responsible for the tweet. I personally apologize to [Republican National Committee Chairman] Mr. Priebus and to everyone offended. At MSNBC we believe in passionate, strong debate about the issues and we invite voices from all sides to participate. That will never change."

Priebus sent a letter to Griffin on Thursday condemning the “demeaning attacks” that he alleges “have become a pattern” at MSNBC.

“With increasing frequency many of your hosts have personally denigrated and demeaned Americans -- especially conservative and Republican Americans -- without even attempting to further meaningful political dialogue,” Priebus wrote.

Griffin has not yet responded to Priebus’ allegations.

Sources: The Hollywood Reporter, Adweek