MSNBC has come forward and apologized for a tweet taunting conservatives about an upcoming Cheerios ad featuring a biracial family.
The commercial will feature the same family seen in the company’s May 2013 ad. That ad, which you can see here, received so many racist comments on YouTube that Cheerios was forced to deactivate the comment section of the page.
After it was announced that Cheerios would bring the family back for the 2014 Super Bowl commercial, here’s what MSNBC had to say:
The tweet has since been removed. MSNBC.com Executive Editor Richard Wolffe sent out a tweet apologizing for the gaffe.
“The Cheerios tweet from @msnbc was dumb, offensive and we’ve taken it down,” Wolffe wrote. “That’s not who we are at msnbc.”
That apologetic tweet comes weeks after MSNBC personality Melissa Harris-Perry had to apologize to Mitt Romney for mocking his adopted black grandson on her show.
After seeing MSNBC’s tweet, conservative voice Michelle Malkin encouraged conservatives in biracial families to post pictures of their families with the hashtag #MyRightWingBiracialFamily. The idea took off and was trending on Twitter Wednesday night.
Malkin then sent MSNBC a tweet of her own.
“You’ve been served, MSNBC,” she wrote. “Take notice all the rest of you left-wing race card players. Your smears WILL be crushed.”