Kathleen Sebelius Credits 'Galifianakis Bump' For Obamacare Enrollment Boost
U.S. Secretary of Health and Human Services Kathleen Sebelius said yesterday that government marketplace health-care enrollment numbers saw a “Galifianakis bump” after President Barack Obama appeared on Galifianakis’ "Between Two Ferns" show in March.
The President appeared on the show for a shameless – and apparently successful – plug encouraging young people to sign up for healthcare coverage by yesterday’s March 31 deadline.
"The website traffic surged once the 'Between Two Ferns' interview went on," Sebelius told the Huffington Post. "But more importantly, what we're trying to do is reach people in the language that they most understand. Certainly Zach reaches a certain audience."
Sebelius said the "Between Two Ferns" spot was one of many enrollment efforts put forth by the administration in recent weeks.
“We’ve had Lebron James talking to sports fans during March Madness and Kevin Durant and others echoing that,” she said. “We’ve had moms reaching out to their peers ... We’re just trying to meet people where they are and give them real-life examples and in some cases, make them laugh.”
The administration’s efforts look to have paid off. The Obama administration announced yesterday that a late surge in enrollments had the program “on track” to reach its original goal of 7 million enrollees by the March 31 deadline.
Obama is scheduled to speak about heath-care enrollment numbers today at 4:15 p.m. EST.