Some films attempt to convey a moral message to the viewer, and if you've watched Tarantino's Django Unchained then you'll now understand, through its carefully crafted and subtle storyline, that slavery was a bad thing. And possibly even still is.
But not everyone gets the same message. There's an entrepreneurial pro-gun group in the US called Political Media who think the message that the film actually put forward was that Django isn't about past inhumanities, but instead about the potential for future crimes. Which is why everybody should be armed. Or at least that's what their 'What Would Django do?' media campaign hopes to promote:
“We’ll make sure we aren’t violating copyrights, and if we are, we’ll have to change the name. But Django is perfect for what we’re trying to do, which is to promote gun rights to minorities."
It's going to be hard to prove they're not violating copyrights, what with Tarantino's Django being the entire reason for the campaign, but we wish them all the best, nonetheless.
As you'd imagine, neither Tarantino nor The Weinstein Co. have responded to the idea.