Apr 16, 2014 fbook icon twitter icon rss icon
Entertainment

Was Lady Gaga's Weight Gain a Marketing Ploy?

 

Lady Gaga continues her attention seeking tour of the world and has resorted, to drag Adele into the non-conversation about her weight.

You may remember that the New-York born singer claimed to have gained an astonishing 30lbs (which is two stone) whilst on a punishing world tour, during which she sings and dances several times a week for the actual concerts and also during practice and warm-up.

After the below photo surfaced, which looks photo-shopped, Gaga launched within a couple of weeks her body revolution website (most sites take several months to conceive, design and tweak before they go live) which is a part of her littlemonsters.com social network and IF she doesn’t profit from it financially, definitely serves as a promotional tool for her.

Above are the photos she used to launch the site taken about a week after the so-called fat photos in Amsterdam and as you can see, she looks nothing like the top photo which supposedly started the whole weight gain furore and, furthermore she does NOT look as if she’s put on 30lbs.

Bull-f-cking sh-t. It’s just a publicity stunt for the new site.

She then spoke to Stylist magazine and at first made the obvious statement that slagging off a star for putting on weight is a bad example for girls sitting at home saying it was: “f****** ridiculous” that such a big deal was made out of her weight gain.

She added: “I was acutely aware of some photos on the internet – my mum called me and was like, ‘Did you gain weight?’ – everybody was telling me about it, and I didn’t really care.

“But when I heard it was on the news, where they talk about wars, the economy crashing and the election – I just thought, ‘This is f****** ridiculous.’ I mean, what kind of example is that to a young girl sitting at home?”

And then she dragged unsuspecting Adele into the conversation making the easy headline-grabbing statement that the British singer is “bigger” than she is and asking: “how come nobody says anything about her?”

She said: “I thought, well I don’t really care if they think I’m fat, because, quite honestly, I did gain about 30 pounds. Adele is bigger than me, how come nobody says anything about it? She’s so wonderful and I think her confidence is something I have to match. She has set the bar very high for a lot of women.”

Well, clearly Gaga hasn’t heard of Karl Lagerfeld because as I recall he said quite a LOT about Adele and she’s been bullied non-stop by Gaga’s own fans about her weight on twitter.

This is why when Gaga’s PR people think up ways for her to get herself press inches they need to give her a script to read from ad-verbatim or she gets it badly wrong and comes off as insincere and ill-informed.

I was talking to a friend who’s a music industry professional the other day, and we agreed that the best thing that Stefani can do now is put the ceerazy outfits and the vocoders to one side and do the most unsuspected thing ever: Just be herself, rather than some fabricated A&R man’s vision of a younger Madonna.

If she came out on stage wearing jeans a t-shirt and a leather jacket and let the singing and the raw talent for piano playing that she has do the talking, she’d easily be as big as Adele.

And I’m not talking about her weight.

To read the whole article from Stylist magazine click here.

 


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