American Apparel has once again offended the UK’s Advertising Standards Authority (ASA) with their sexy ads, one of which features an American Apparel employee named "Trudy" lying on a bed and bottomless (pictured), reports The Guardian.
"We considered the image to be gratuitous, particularly in an ad for knitwear. We also considered the model’s facial expression appeared blank, if not unsure, and were concerned that she appeared vulnerable. We considered the image was overtly sexual," the ASA said in a statement.
The second ad (below) shows a model’s legs in various suggestive positions.
The ASA described the ad: "We considered the images were overtly sexual and that they demeaned women by emphasizing the model's groin, buttocks and breasts and by not including her face."
In their defense, American Apparel said that it “did their best to abide by the standards of the industry as well as creating authentic, honest and memorable images relevant to their customer base.”