Disney has decided to withdraw its application to trademark the phrase "SEAL Team 6," foregoing a battle with the U.S. Navy -- and a negative public relations backlash with all of America.
Disney submitted the application on May 3, just two days after the elite unite killed Osama Bin Laden. The company was criticized for the quick filing, as well as for what the application said -- it wanted to use SEAL Team 6 on items ranging from Christmas stockings to snow globes, according to the Associated Press.
But the Navy wasn't having any of it, pointing out that it already had the rights to the SEAL trademark. It also recently submitted two new applications for trademarks of "Navy SEALs" and "SEAL Team."
"The Navy is fully committed to protecting its trademark rights as it pertains to this matter and is currently examining all legal options," spokeswoman Amanda Greenberg said.
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Disney spokesman Kevin Brockman said the company pulled its application "in deference to the Navy's application."
Disney said it is still interested in developing a SEALS TV show along the lines "NCIS" and "JAG" for ABC, which Disney owns.