On Monday, Victoria’s Secret announced it isn’t interested in producing a “Survivor” bra crafted specially for mastectomy victims because it would be too “complicated." This news comes despite Angelina Jolie’s recently publicized mastectomy and an online petition that generated over 120,000 signatures.
“Through our research, we have learned that fitting and selling mastectomy bras … is complicated and truly a science,” a Victoria’s Secret spokesperson said in a statement. “As a result, we believe that the best way for us to make an impact for our customers is to continue funding cancer research.”
Previously, the lingerie giant had flirted with the notion of designing bras for women who underwent mastectomies but didn’t opt for breast reconstruction.
Jolie, who chose to undergo a mastectomy after learning her chances of developing breast cancer in the future were high, ended up having breast reconstruction following the procedure.
Apart from Jolie’s celebrity status, the topic was fueled by an online petition that garnered 120,000 signatures from individuals hoping to see a “survivor bra.” The Change.org petition was created by Allana Maiden, a Virginia woman who witnessed her mother – a breast cancer survive – struggle when purchasing bras following a mastectomy.
Although Victoria’ Secret appeared open to the idea – even bringing the two in for a discussion – they ultimately decided not to pursue the line.
“I was disappointed but I kind of understand where they’re coming from,” Maiden said. “I did know that they were researching it very seriously and wanted to consider it from every aspect involved.”