Society

‘Sexist and Degrading’ Pamela Anderson Ad Banned in Britain (Video)

| by Lauren Schiff
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A new advertisement for Dreamscape Networks' Crazy Domains features Pamela Anderson heading a business meeting alongside another woman. All the rest of the attendees are male. Anderson’s co-star merely mentions coffee, and soon enough one particular co-worker begins to fantasize about the two women in gold bikinis, splashing themselves with cream.

The ad goes on accordingly, ending with the man being awakened from his too-hot daydream, mentioning the company’s title, and then closing out with one of multiple cleavage shots.

Britain’s Advertising Standards Authority (ASA) tackled the questionable nature of the ad, and deemed it quite offensive, banning it from British television. Dreamscape Network, of course, argued instead in favor of their ad, saying:

The ad deliberately portrayed the lead female character, played by Pamela Anderson, as the head of the business and portrayed her and the other female character as being attractive, dynamic and confident business people. They said the lead male character ‘Adam,’ on the other hand, was portrayed as being "nerdy and lacking in confidence.”

These portrayals, they argue, are anything but degrading toward women. The ASA still disagrees, however, saying that they “considered [the ad] gave the impression that he viewed his female colleagues as sexual objects to be lusted after.”

Apparently, the same advertising agency was in this sort of trouble before with a ‘raunchy’ ad they put out back in 2010.

Sources: ASA.org, BBC, NY Daily News, Us Magazine