Robert Pattinson is the new face of Dior Homme and in the new ads he takes his sex appeal to a new level.
“The House of Dior is delighted to announce that actor Robert Pattinson is to be the new face of Dior Homme fragrance,” the company said in a statement.
Popular VideoPeople were so furious about this Pepsi ad that Pepsi pulled it after just one day. Watch it here and decide if it's offensive:
In the ads, Pattinson is featured with a topless model and in some shots they embrace for a steamy kiss. The ads will be featured in their entiriety in Europe and Asia in September.
The ad campaign was shot by "American artist Nan Goldin and filmed by French director Romain Gavras, is inspired by James Dean and his quote: “Dream as if you will live forever. Live as if you will die today.”'