A La Jolla millionaire -- not named Mitt Romney -- is hoping his money speaks much more loudly than his incredibly un-suave attempt to find a “Latina girlfriend.”

Marc Paskin, 63, purchased a billboard advertisement along Interstate 5 that reads, “All I want for Christmas is a Latina girlfriend” and tells interested onlookers to “Email Marc: [email protected].”

Paskin’s wife of 28 years died of diabetes-related causes in 2002 and has two adult children and three grandchildren. Paskin is known for his March 2011 appearance on the ABC reality show “Secret Millionaire,” where he gave $125,000 to a Detroit neighborhood.

Whether or not Paskin put up the billboard as a joke or as an incredibly chauvinistic attempt to find a high-end escort, he could have at least used his millions to hire a graphic designer. Or signed up for gmail.

Between his creepy cut-out mug shot, the blank “Wishlist” floating behind his head and the Times New Roman font — added to the fact that it’s on a billboard — it’s debatable whether this millionaire will find his Latina girlfriend to bring to Christmas dinner.