While accepting an Oracle Award at the British GQ Men of the Year Awards, Russell Brand quipped about event sponsor Hugo Boss making uniforms for the Nazis.
"If any of you know a little bit about history and fashion, you'll know that Hugo Boss made the uniforms for the Nazis,” Brand said. “The Nazis did have flaws, but, you know, they did look f---ing fantastic, let's face it, while they were killing people on the basis of their religion and sexuality."
He joked that maybe Hugo Boss didn’t even remember that it made Nazi Uniforms. “We had a lot of clients in the ‘30s and ‘40s – I can’t remember all of them,” he joked.
Hugo Boss didn’t find the joke amusing and had Brand booted from the event’s after party.
Brand later explained what happened on Twitter: "GQ editor: 'What you did was very offensive to Hugo Boss.' Me: 'What Hugo Boss did was very offensive to the Jews.' #GQAwards #nazitailor."
Hugo Boss wasn’t the only firm Brand criticized in his speech.
“Glad to grace the stage where Boris Johnson has just made light of the use of chemical weapons in Syria,” he said. “'Meaning that GQ can now stand for genocide quips.”
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