The Sundance Film Festival recently premiered jOBS, which stars Ashton Kutcher as Apple icon Steve Jobs. But the reaction was less than electrifying.
Variety said the film lacked sparks and called Kutcher's casting the "sole risky element of jOBS."
The Hollywood Reporter said the film is "playing somewhat like a two-hour commercial covering the first 20 tumultuous years of Apple’s development."
The movie starts in 2001 when Jobs introduced the iPod, which would rescue Apple from extinction and make it one of the world's most influential tech companies.
The film then flashes back to Apple's early days as a small-time operation based in a Northern California garage.
Collider.com wrote that while Josh Gad's role as Steve Wozniak "impresses," Kutcher was "distracting."
Kutcher has also been criticized by critics for his overdramatic intensity that seems to waver on melodrama.
Variety said: "If these moments are intended to suggest the cruel emotional withdrawal needed in order for genius to flourish, they unfortunately make the point in overly blunt and obvious fashion."
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Apple co-founder Steve Wozniak said last Friday that jOBS is factually “wrong,” judging by the first clip from the movie that has been released (video below).
Wozniak told the tech blog Gizmodo.com: “Not close… we never had such interaction and roles… I’m not even sure what it’s getting at… personalities are very wrong although mine is closer."
“The ideas of computers affecting society did not come from Jobs. They inspired me and were widely spoken at the Homebrew Computer Club."
“Steve came back from Oregon and came to a club meeting and didn’t start talking about this great social impact,” said Wozniak, referring to the period in the 1970s before Silicon Valley took off.
“His idea was to make a $20 PC board and sell it for $40 to help people at the club build the computer I’d given away. Steve came from selling surplus parts at HalTed. He always saw a way to make a quick buck off my designs (this was the 5th time)."
“The lofty talk came much further down the line… I never looked like a professional. We were both kids."
“Our relationship was so different than what was portrayed. I’m embarrassed but if the movie is fun and entertaining, all the better. Anyone who reads my book ‘iWoz’ can get a clearer picture.”
A nationwide audience will get its chance to judge jOBS when it hits theaters April 19th to mark the 37th anniversary of the founding of Apple.