According to the founder of the extramarital online dating service AshleyMadison.com, after a summer of G-rated fun, parents wasted no time in reactivating their AshleyMadison accounts so they could search for their next discreet affair.
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In fact, site founder Noel Biderman said that Tuesday, September 7, 2010, went down as the most profitable day EVER in the site's eight-year history. For the very first time, AshleyMadison.com's revenue exceeded the ONE MILLION DOLLAR mark -- bringing in $1,026,073 in just one day.
The financial success of September 7th was the result of a combination of both an influx of new members joining the service (13,014, to be exact) and existing members reactivating their accounts (23,759) after the summer break.