There is controversy over an award-winning ad for Kia automobiles that some say promotes pedophilia. The ad recently won the silver award at the Cannes Lion Festival.
At first glance, the ad is a little schizophrenic. The left side of the panel shows an innocent conversation between a teacher and a young student. On the right side, the student is a teenager wearing a sex schoolgirl outfit. The teacher looks a bit smarmy.
The right side is filled with sexual innuendo, with the teacher drooling over an apple and the student suggesting their lesson should "start with anatomy."
The ad is for Kia's dual zone air conditioning, with the tagline "A Different Temperature On Each Side," explaining the widely different panels.