Animal Rights

PETA Billboard Shows How "Happy" California Cows Really Are

| by PETA

By Logan Scherer

What will it take to make California stop lying to consumers about its unhappy cows? Last fall, we filed a complaint against the California Milk Advisory Board (CMAB) for false advertising, asking the Federal Trade Commission to make the CMAB end its misleading campaign, and big names like John Robbins and Ginnifer Goodwin have shown cows big love by writing to the FTC in support of our complaint. Now, PETA's latest move in the pursuit of happiness for California's cows is sure to turn heads in the state's capital.

Cows on dairy factory farms are not given much more than the numbered ear tag that's used to identify them. PETA's undercover investigation inside Land O'Lakes supplier Reitz Dairy revealed deplorable, filthy conditions for cows on the Pennsylvania farm, such as pens that were filled with deep excrement and cows who collapsed, becoming "downers," but who were not given veterinary care or put out of their misery. Yet when this information was presented in a court of law, the judge found the owners not guilty after testimony that our heartbreaking photos and video footage showed "standard practices" for the dairy industry.

Drugged, over-milked, and kept in filthy, crowded lots, the typical California cow is anything but happy. Instead of encouraging CMAB to continue lying, take a minute to contact the FTC and then save a cow by downing a tall glass of soy milk.