Agriculture Proponents Consider "Happiness is a Dead Animal" Campaign
Ask a million different people what happiness is, and you might get a million different answers. Happiness is … a warm dog. A choice. A girls' night out.
Now animal agriculture proponents are talking about launching an ad campaign boasting, "Happiness is a dead animal." That's right—the communications "whiz" who proposed the slogan has got people arguing that it's high time "to take a positive approach and tell [the public] to go ahead, eat that dead cow, it's OK."
Wow. I mean, wow.
When farm operators and immature steak addicts are done yucking it up about this ad campaign, they'll still have trouble explaining how "it's OK" that downed cows are left to languish for days; that male baby chicks, who are "useless" to the egg industry, are ground up alive; and that farm workers get away with kicking, stomping on, and otherwise abusing animals. Good luck telling that umpteenth heart attack victim's weeping wife and children how "it's OK" that all those bacon cheeseburgers helped made their loved one obese and unhealthy and caused his ticker to conk out at 50 years young.
We're not concerned that this ad campaign will actually get the green light. Oh, no, no, no. That's not it at all. We've already seen this type of sophomoric pro-meat push on T-shirts, bumper stickers, etc. Yawn. Been there, done that.
At this point, the biggest concern we have about this moronic ad campaign is that they'll decide not to run it. Someone might figure out that farm operators will have an even tougher time convincing anyone—from Jane Doe to legislators—that they care one bit about the animals in their charge if they announce to the world that they believe "Happiness is a dead animal."
Your thoughts?
Posted by Karin Bennett
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People who work in agriculture don't see anything wrong with this add because they know what meat is. They make the rational connection between meat and a dead animal, and they are okay with that. They haven't been so dissasociated from the process of where their food comes from that the thought of eating a dead animal grosses them out. The majority of Americans don't think about what goes into making their food. Some remain blissfully unaware, and others freak out when they find out and refuse to eat a healthy diet for the rest of their lives because their squeamish. Society has failed those people. It's about damn time that people get involved in where their food comes from again. Plant a small garden in the yard, teach your kids about the work that goes into their food. Raise some meat rabbits or some chickens, teach your kids, and maybe learn yourself, that meat is indeed just a dead animal, and that's okay.