What exactly does this mean?

I remember "the year of the child" and having been a child at the time, I don't recall anything special happening for children . I did hear many adults proclaiming that this was the year of the child. So this begs the question, what use is proclaiming the year of the bible ? I don't think that the bible needs additional PR - it's pretty saturated in the market. But seriously, this is hardly the kind of issue I would want my elected representative spending time granting interviews over, especially with all the weighty issues our government must address this year, and next year. Is this for his personal benefit, or for the benefit of his district and our country?