Print Remains a Significant Piece of the Puzzle

Was this a one-day phenomenon? The answer is unequivocally “no.” For the vast majority of newspapers, the print product remains a vital part of their product mix, contributing 80 percent of the medium’s revenue and bringing in an attractive and loyal audience. The unique characteristics of the print newspaper – its portability, browsability, physical feel and presentation – continue to appeal to sophisticated, highly engaged readers who provide advertisers with value no other medium can match. In addition, niche publications that target highly specific demographics – from expectant mothers to outdoor enthusiasts – reach audiences with unmatched precision.

In a changing media landscape, the newspaper medium has become a multi-platform force that delivers high-quality content to consumers in print, online and via mobile devices. In this product mix, print continues to be and will remain a significant piece of the puzzle for many years to come.